Mary Coulter received her Ph.D. in Management from the University of Arkansas in Fayetteville. Before completing her graduate work, she held different jobs, including high school teacher, legal assistant, and government program planner. She has taught at Drury University, the University of Arkansas, Trinity University, and since 1983, Missouri State University. Dr. Coulter's research interests have focused on competitive strategies for not-for-profit arts organizations and the use of new media in the educational process. Her research on these and other topics has appeared in such journals as International Journal of Business Disciplines, Journal of Business Strategies, Journal of Business Research, Journal of Nonprofit and Public Sector Marketing, and Case Research Journal.