Lalitha Ramakrishnan is Professor of marketing management, Department of Management Studies and Head of the Pondicherry University Campus at Karaikal. She specialized in marketing for obtaining her MBA degree and did research in business policy for her Ph.D. at Sri Venkateswara University, Tirupati. She has co-authored six text books with Prof. C. S. G. Krishnamacharyulu and published 18 research papers. She has been a prominent resource person at several training programmes, seminars and workshops. Her areas of interest include marketing, strategic management, and women in management.