"This book offers an in-depth treatment of the issues facing tourism marketers. The book's rich frameworks, stories, photos and diagrams will stimulate many ideas for those engaged in attracting tourists to their areas." Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA Professor Devashish Dasgupta [has opened] a new chapter in disseminating knowledge of tourism marketing… Solid research of international scope … A must read for students of tourism learning about emerging markets. Professor Liping A. Cai, Director, Purdue Tourism and Hospitality Research Center, and Associate Dean, College of Consumer and Family Sciences, Purdue University, USA “This is a truly unique book on tourism marketing, which comprehensively presents the theory of the subject supported by cases and experiences from industry. The book offers valuable insights with wide relevance for the professional and as well as the student of tourism marketing.” Dr. Russell Arthur Smith, Interim Dean, Cornell-Nanyang Institute of Hospitality Management, Nanyang Technological University Nanyang Business School, Singapore.