Prafulla Y. Agnihotri is Professor of Marketing at the Indian Institute of Management Calcutta. He holds a master's degree in management studies and received his PhD in international marketing strategy from Jamnalal Bajaj Institute of Management Studies, Mumbai. Dr. Agnihotri has contributed over 20 research papers to several reputed journals and magazines. His major research interests are in the areas of brand and marketing audit, international marketing strategy, and global competitiveness. Currently, he is researching the role of the home-country government in promoting the global competitiveness of firms emerging from that country. Dr. Agnihotri has about ten years of industry experience in sales, marketing, and training and over fourteen years' experience in academics. He teaches courses in marketing management, international marketing, services marketing, and strategic brand management. Dr. Agnihotri is a visiting faculty at Euromed Marseille, Marseille- Provence, France and CERAM, Sophia Antipolis, France. He was declared the best teacher in marketing management at the 16th Business School Affaire and Dewang Mehta Business School Awards in September 2008. Dr. Agnihotri is also the chairperson of the career development and placement cell at IIM Calcutta. He has conducted several corporate training programs in sales, marketing, strategy, and customer care and customer relationship management in India, the UAE, the Sultanate of Oman, and France. Dr. Agnihotri is a member of the Indian Society for Applied Behavioural Science, New Delhi, and is a consultant on the panel of the Export-Import Bank of India.