Warren J. Keegan is Distinguished Professor of Marketing and International Business and Director of the Institute for Global Business Strategy at the Lubin School of Business, Pace University, New York City and Westchester. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategic management and marketing, and Keegan & Company LLP, a firm specializing in litigation support. Dr. Keegan is the author of many books. His text, Global Marketing Management, Seventh Edition (Prentice Hall, 2002), is recognized as the leading global marketing text for M.B.A. courses around the world. His other books include Global Marketing, Fourth Edition (Prentice Hall, 2005); Offensive Marketing: An Action Guide to Gaining the Offensive in Business (with Hugh Davidson) (Elsevier, Butterworth Heinemann, 2004); Marketing Plans That Work, Second Edition (with Malcolm McDonald) (Butterworth-Heinemann, 2002); Marketing, Second Edition, (Prentice Hall, 1995); Marketing Sans Frontieres (InterEditions, 1994); Advertising Worldwide (Prentice Hall, 1991); and Judgments, Choices and Decisions (Wiley, 1984). He has published in the leading business journals including the Harvard Business Review, Journal of Marketing, Journal of International Business Studies, Administrative Science Quarterly and the Columbia Journal of World Business. He is a former MIT Fellow in Africa where he served as Assistant Secretary, Ministry of Development Planning, and Secretary of the Economic Development Commission for the Government of Tanzania. He was a consultant with Boston Consulting Group and Arthur D. Little, and chairman of Douglas A. Edwards, a New York corporate real estate firm. Dr. Keegan holds an M.B.A. and doctorate from the Harvard Business School. He has been a visiting professor at New York University, INSEAD (France), IMD (Switzerland), the Stockholm School of Economics, Emmanuel College of Cambridge University, and the University of Hawaii. He is a former faculty member of Columbia Business School, Baruch College, and the School of Government and Business Administration of The George Washington University. He is a Lifetime Fellow of the Academy of International Business, Individual Eminent Person (IEP) Appointed by Asian Global Business Leaders Society (other awardees include: Noel Tichy, Rosabeth Moss Kanter, and Gary Wendt). His biography is listed in Who's Who in America (A. N. Marquis). He is a member of the International Advisory Board of École des Hautes Études Commerciales (HEC), Montreal; the Editorial Advisory Board, Cranfield School of Management and Financial Times Management Monograph Series; and is a current or former director of The S.M. Stoller Company, Inc.; The Cooper Companies, Inc. (NYSE); Inter-Ad, Inc.; American Thermal Corporation, Inc.; Halfway Houses of Westchester, Inc.; Wainwright House; and The Rye Arts Center. He is an enthusiastic global traveler and enjoys teaching and learning, motorcycle touring, tennis, reading, theatre, movies, museums, swimming and rowing, loafing and working, home improvements, and life.