Jayanta Chatterjee is a graduate in Electrical Engineering from Jadavpur University and M.Tech and Ph.D in Management Systems from IIT Delhi. Jayanta is a Senior Member of IEEE, USA and an Alumnus of Rockwell's Global Leadership Programme. Starting with Siemens as a Sales Engineer in India (1972) he went on to pioneer the introduction of programmable control & electronic systems at Allen-Bradley India, and became its CEO in 1990. He worked for Rockwell USA and venture funded start-ups across several countries of Asia pacific and USA for Technology and Business Development. Since 2001, Jayanta is a Professor at the Industrial Management Engineering Department of IIT Kanpur. Jayanta offers in his teaching and research a rare combination of top management experience (in a wide variety of organizations and industries) with an incisive insight of a keen academician. He now adds to his profile a well deserved recognition as a lead researcher for multi-disciplinary social and industrial innovation related projects. He has authored several books, book chapters and papers and his latest work on Services Marketing in collaboration with Professor Lovelock and Professor Wirtz has attracted widespread attention.