Higher Ed. and Vocational >> Business and Economics >> Management >> Management


Retail Management

Retail Management

Author(s):
  • Gibson G Vedamani
    • Author: Gibson G Vedamani
    • ISBN:9789386873279
    • 10 Digit ISBN:9386873273
    • Price:Rs. 590.00
    • Pages:448
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Ratings:

    Although retailing in its various formats has been in existence in our country from time immemorial, much

    of it was confined to family or mom-and-pop stores. Now, various established business corporations are

    busy setting up shop and retailing goods and services in every nook and corner of India. They have a

    passion to be closer to consumers. At this time when the country's retailing business is going through

    its phase of consolidation and modernization, there is a compelling need for those involved in retailing —

    and those who intend to be involved — to comprehend this phenomenon systematically so that they can

    practice it perfectly. Retail Management, 5e is an effort in this direction.

     

    Table of Content

    SECTION 1
    Chapter 1 Introduction to Retailing
    Chapter 2 Trends in Retailing
    Chapter 3 Retail Economics
    Chapter 4 Retail Strategies
    Chapter 5 International Retailing
    Chapter 6 Retail Formats
    Chapter 7 Rural Retailing in India
    Chapter 8 Mall Management
    SECTION 2
    Chapter 9 Merchandise Planning
    Chapter 10 Buying in Retail
    Chapter 11 Category Management
    Chapter 12 Pricing Strategies
    Chapter 13 Private Labels
    Chapter 14 Supply Chain Management in Retailing
    SECTION 3
    Chapter 15 Store Planning, Store Design and Store Layout
    Chapter 16 Retail Location Management
    Chapter 17 Retail Store Operations
    Chapter 18 Retail Legislations and Taxation
    Chapter 19 Human Resource Management (HRM) in Retailing
    Chapter 20 Customer Service Management
    Chapter 21 Role of Personal Selling in Retailing
    SECTION 4
    Chapter 22 Consumer Behaviour
    Chapter 23 Retail Marketing and Advertising
    Chapter 24 Visual Merchandising and Displays
    Chapter 25 Franchising in Retailing
    Chapter 26 Retail Research
    SECTION 5
    Chapter 27 Retail Management Information Systems
    Chapter 28 Omnichannel Retailing
    Chapter 29 Online Retailing (E-Commerce)
     

    Salient Features

    · Captures retailing that has changed with the times. It highlights the modern principles of Indian and International Retail Management.
    · Provides retail experiential learning. Contextual case studies and retailing insights have been included to render a better understanding of each functional area of Retail Management.
    · Blends theory with practice. This book elucidates the key operational areas of Retail Management in a practical and application oriented perspective.
    · Deals with every detail of retail (Retail is Detail). In this book, all the retail specialty areas of Retail Management such as Merchandising, Buying, Category Management, Retail Pricing & Visual Merchandising have been discussed in detail.
    · Expounds modern online retail convergence. This book addresses the growth of various online and omni-channel retail models that serve the emerging modern consumer needs