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Business Communication Today

Business Communication Today

Author(s):
  • Courtland L. Bovee
  • John V. Thill  
  • Roshan Lal Raina
  • Author: Courtland L. Bovee
    • ISBN:9789371363921
    • 10 Digit ISBN:9371363924
    • Price:Rs. 979.00
    • Pages:732
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Business Communication Today, 16e, offers complete guidance in using AI in business communication, in a way that fosters authentic human communication while bringing forward insights that mirror the shifting professional and cultural landscape. A market leader for 35 years, the text expertly bridges the gap between timeless principles and the breakthrough potential of technology in communication. This edition has been adapted for Indian readers by adding new case studies from contemporary situations in India. These examples from education, industry, governance, and digital communities help readers link core concepts to their own lives.

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