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Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 16e

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 16e

Author(s):
  • Charles E Bamford
  • Author: Charles E Bamford
    • ISBN:9789361596124
    • 10 Digit ISBN:9361596128
    • Price:Rs. 785.00
    • Pages:600
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Sixteenth Edition, contextualizes the universal principles of strategic management within the unique and dynamic landscape of the Indian business environment. This book seeks to bridge the gap between strategic management theories and their application by providing readers with relevant insights and practical tools. This adaptation retains the core themes of globalization, innovation, and sustainability and complements them with Indian examples, managerial practices and case studies.

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