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Service Operations Management, 5th Edition

Service Operations Management, 5th Edition

Author(s):
  • Robert Johnston
  • Graham Clark
  • Nigel Slack
  • Michael Shulver
  • Author: Robert Johnston
    • ISBN:9789356067400
    • 10 Digit ISBN:9356067406
    • Price:Rs. 810.00
    • Pages:636
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Service Operations Management, 5th Edition, by Robert Johnston et al. is a market-leading text on service operations management and provides a clear understanding of how service performance can be improved in organizations. This textbook applies underlying theories to the real world challenges faced by service operations managers on a daily basis, by providing a diverse range of examples and illustrations. Each chapter provides a range of tools, frameworks and techniques designed to help your students better analyze existing operations and understand ways to deal with operational challenges.

    Table of Content

    PART I: FRAMING SERVICE OPERATIONS

    1. Introduction to service operations

    2.The world of service

    3. Service strategy

    4. The service concept

     

    PART II: SERVICE PEOPLE

    5. Customer relationships

    6. Service quality

    7. Designing customer experience

    8. People in the service operation

    9. Service culture

     

    PART III: DELIVERING SERVICE

    10. Service supply networks

    11. Designing the service process

    12. Managing service performance

    13. Service resources and capacity PART IV: IMPROVING SERVICE OPERATIONS

    14. Service innovation

    15. Service improvement

    16. Learning from problems

    17. Learning from other operations

    Salient Features

    • Relevant, real world understanding of concepts

    • Put theory into practice

    • Backed by effective learning-design principles

    • Relevant, real world understanding of concepts

    • Put theory into practice

    • Backed by effective learning-design principles