Table of Content

"Maps

Preface

Acknowledgments

About the Authors

I. The World's Marketplaces

1. An Overview of International Business

2. Global Marketplaces and Business Centers

3. Legal, Technological, Accounting, and Political Environments

4. The Role of Culture

5. Ethics and Social Responsibility in International Business

II. The International Environment

6. International Trade and Investment

7. The International Monetary System and the Balance of Payments

8. Foreign Exchange and International Financial Markets

9. Formulation of National Trade Policies

10. International Cooperation Among Nations

III. Managing International Business

11. International Strategic Management

12. Strategies for Analyzing and Entering Foreign Markets

13. International Strategic Alliances

14. International Organization Design and Control

15. Leadership and Employee Behavior in International Business

IV. Managing International Business Operations

16. International Marketing

17. International Operations Management

18. International Financial Management

19. International Human Resource Management and Labor Relations

Glossary

Name Index

Company Index

Subject Index"
 

Salient Features

"Provide a Thorough Understanding of Emerging Markets
Cultural savvy for international success: This text greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. From understanding the visiting executive of a French multinational corporation to analyzing the impact of trade negotiations with Mexico, this text has the cultural insight to prepare your students for success.
Provide a thorough understanding of emerging markets: In today's world, it's crucial to have a thorough foundation of the growing importance of emerging markets, especially China and India. The emerging markets theme is introduced in Chapter 1, carried forward in later chapters wherever appropriate, and reinforced in numerous cases, boxed inserts, and end-of-chapter questions and exercises.
Five Content Boxes that highlight coverage of current issues: In relation to technology, entrepreneurship, and doing business with a global perspective this text features the following:
Venturing Abroad: Exposes students to the opportunities and challenges of conducting business outside their home country.
E-World: Provides insight into the impact of e-commerce on how business is conducted internationally.
Point Counterpoint: Helps students see issues from different perspectives.
Bringing the World into Focus: Helps students understand the historical, cultural, and political contexts of international business.
Emerging Opportunities: Highlights challenges and opportunities in emerging international markets."