Social Media Analytics
Social Media Analytics is the complete insider's guide for all executives, marketing analysts, and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis, and knowledge interpretation.
Table of Content
Chapter 1: Looking for Data in All the Right Places , Chapter 2: Separating the Wheat from the Chaff , Chapter 3: Whose Comments Are We Interested In?, Chapter 4: Timing Is Everything , Chapter 5: Social Data: Where and Why, Chapter 6: The Right Tool for the Right Job, Chapter 7: Reading Tea Leaves: Discovering Themes, Topics, or Trends , Chapter 8: Fishing in a Fast-Flowing River , Chapter 9: If You Don't Know What You Want, You Just May Find It!: Ad Hoc Exploration , Chapter 10: Rivers Run Deep: Deep Analysis, Chapter 11: The Enterprise Social Network, Chapter 12: Murphy Was Right! The Art of What Could Go Wrong , Chapter 13: Visualization as an Aid to Analytics ,
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Salient Features
Teaches cutting-edge techniques for unstructured data identification, analysis, and interpretation
Gives expert advice for avoiding costly pitfalls in social media analytics
Includes three chapter-length case study projects
Written by leaders of IBM's pioneering Social Media Analysis Initiative
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