100 MORE Things Every Designer Needs to Know About People
Susan Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People, is ideal for design and marketing students. It applies the latest research in psychology, neuroscience, brain research, and social psychology, to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. This is not just another "design guidelines" book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.
Table of Content
"1. Your Brain On Stories: How The Brain Reacts To Different Information And Media
2. Human Motivation: What Makes Us Take Action
3. How Our Technology Influences Our Social Relationships
4. Attachment To Devices: Factors That Influence If/How/When We Develop A Social Relationship With the Device Itself
5. The Neuroscience Of Thinking
6. Embodied Cognition: How New Research On Vision, Hearing, And Other Senses Interacts With Technology Design
7. Empathy, Emotions, And The Influence Of Feelings
8. Unconscious Mental Processing"
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Salient Features
"• 100 more must-read insights into what motivates people's behavior and how designers can use that knowledge to improve their work.
• Delves into the psychology and neuroscience research affecting new technologies including smart phones, wearables, and artificial intelligence, with practical advice on how to apply that knowledge to related design work
• Builds on the material in the original 100 Things Every Designer Needs To Know About People
• Content is chunked into 100 brief, discrete units that can be read in any order, making it accessible and easy-to-read in any format (print, web, mobile)"
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