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The International Business Environment

The International Business Environment

Author(s):
  • Anant K. Sundaram
  • J. Stewart Black
    • Author: Anant K. Sundaram
    • ISBN:9789332560086
    • 10 Digit ISBN:9332560080
    • Price:Rs. 780.00
    • Pages:416
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    The International Business Environment is written with the aim to provide students with the necessary tools to analyze systematically the different facets of international business environment and how they affect an organization. The text focusses on five aspects of the cross border environment—exchange rates and international capital markets, trading patterns and regimes, regulatory content, and political context. Theories, models, and insights have been integrated from a variety of disciplines and functional areas, while emphasizing managerial relevance and providing a general management focus to issues confronting the multinational enterprises (MNEs).

    Table of Content

    Chapter 1 Introduction
    Chapter 2 Forces of Globalization
    Chapter 3 Foreign Exchange: The Basics
    Chapter 4 Foreign Exchange: Transaction Exposure
    Chapter 5 Exchange Rates: Economic Exposure
    Chapter 6 Theories of International Trade
    Chapter 7 The Trading Environment of International Business: Laws and Institutions
    Chapter 8 The Regulatory Environment of International Business
    Chapter 9 The Ethical and Social Responsibility Environment  of International Business
    Chapter 10 Country Risk Analysis
    Chapter 11 Political Risk Analysis
    Chapter 12 The Analysis of MNEs by Countries
    Chapter 13 The Cultural Environment of International Business
    Chapter 14 Competitive Strategy and the International Business
    Chapter 15 Designing Organizations for International Environments

    Salient Features

    • Managerial Relevance: The tone and content of the book adopts the viewpoint of the general manager of a multinational enterprise, who is responsible for formulating and implementing global strategy.

    • Coverage of Issues: A broad range of topics have been covered within a single text. Examples include treatment of economic exposure to exchange rates (Chapter 5), international law (Chapter 8), MNE social responsibility (Chapter 9), and economic cost benefit analysis (Chapter 12). 

    • Concise Coverage: The book is written in the manner of concise summaries of theoretical ideas that are necessary for the students to go beyond typical analysis of cases.

    • Indian Cases: Special attention is paid to include cases such as ';Tata Motors: Crafting Growth Strategies in a Global Industry', ';TCS: Customer Value Proposition', and ';Bharti Airtel: Developing Value Position in Dynamic Environment' to capture the developments in the Indian market.