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Market-Based Management

Market-Based Management

Author(s):
  • Roger Best
    • Author: Roger Best
    • ISBN:9789332549678
    • 10 Digit ISBN:9332549672
    • Price:Rs. 735.00
    • Pages:576
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    A focus on how marketing performance, profitability, and strategies affect profit.

    Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

    This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

     

    Salient Features

    ·         NEW! Show the importance of the numbers behind the strategy: Updated Metrics and Analytics Coverage. New and updated sections appear throughout this edition highlighting the importance of metrics and analytics
    ·         NEW! Help students evaluate marketing performance: New Marketing Performance Tool.
    ·         NEW! Cover the hottest new marketing trend: Coverage of Social Media. Social media is now pervasive in marketing, but students will need a way to evaluate its effectiveness
    ·         NEW! Show students the context: Updated Stericycle Marketing Plan. Stericycle's 2010 financial performance and marketing profitability were updated