Finally, there's a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You'll start with planning, discovering how to choose your best platforms and strategies for customer acquisition, sales conversion, and retention. Next, master crucial execution skills for web, search, social, and mobile marketing, online advertising, email, blogs, YouTube, online PR, and more. Finally, discover exactly how to measure your effectiveness, refocus based on what you learn, and prepare for the newest developments in B2B digital marketing. Whether you're a B2B marketer, product manager, sales professional, PR specialist, manager, or entrepreneur, this book will help you use new low-cost techniques to build stronger relationships, close more sales, and earn higher profits—starting today!

 

You'll Learn How To:

&bull   Define realistic, measurable goals for your B2B digital marketing initiative

&bull   Segment your audience and identify the best digital platforms and vehicles for connecting with them

&bull   Systematically address the entire B2B buying continuum: reach, acquisition, conversion, retention, and loyalty

&bull   Create a flexible, actionable B2B digital marketing plan

&bull   Design a website that helps B2B buyers quickly find exactly what they need

&bull   Optimize your site for today's search engines and today's customers

&bull   Use tailored, targeted email to reach more customers and prospects at lower cost

&bull   Craft online advertising to reinforce organic search, support promotions, and attract web seminar participants

&bull   Drive real value from Facebook, LinkedIn, Google+, and Twitter

&bull   Effectively utilize blogs, podcasts, and streaming media