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Marketing Management Volume 1

Marketing Management Volume 1

Author(s):
  • Philip Kotler
  • Gary Armstrong
  • Abraham Koshy
  • Mithileswar Jha
  • Prafulla Y. Agnihotri
  • Ehsan ul Haque
    • Author: Philip Kotler
    • ISBN:9788131791660
    • 10 Digit ISBN:8131791661
    • Price:Rs. 164.00
    • Pages:230
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    This books will cater to the needs of the students of IMT-CDL. With its student friendly layout which includes  real-world examples and cases, the  textbook helps students learn how to create customer, target and segment the market, and build relationships with customers.

    Table of Content

    1. Introduction to Marketing
    2. Analyzing the Marketing Environment
    3. Managing Marketing Information and Customer Insights
    4. Analyzing Consumer Markets and Consumer Buying Behavior
    5. Analyzing Business Markets and Business Buyer Behavior
    6. Segmenting Markets
    7. Understanding Competitors
    8. Selecting Market Segment and Developing Competitive Marketing Strategy
    9. Developing Product Strategy
    10. Building Strong Brands

    Salient Features

    • Chapter preview includes summary about the major topics being discussed in the chapter
    • Objective outlines helps in understanding the chapter and eases the learning's
    • Real Marketing boxes provide insights into real marketing practices
    • Chapter end questions provides clarity of the concepts and will be helpful for students in classroom discussions