Higher Ed. and Vocational >> Business and Economics >> Accounting and Finance >> Investment Analysis


Fundamentals of Investing

Fundamentals of Investing

Author(s):
  • Lawrence J Gitman
  • Michael D Joehnk
  • Author: Lawrence J Gitman
    • ISBN:9788131730904
    • 10 Digit ISBN:8131730905
    • Price:Rs. 615.00
    • Pages:720
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    Fundamentals of Investing helps students make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools used by today's investors. Gitman and Joehnk use practical, hands-on applications to introduce students to topics and the techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep students focused on what is most important in each chapter.

    Salient Features

    • The Learning Goal System frames each chapter, giving students a clear roadmap through a tightly woven structure that links to each header, the end-of-chapter summary, discussion questions, problems, and cases.
    • The friendly and engaging writing style helps students learn the material the first time, and review the material before exams.
    • A flexible chapter structure allows professors to easily integrate the text into their syllabi. The first section describes the overall investment environment. The second section presents conceptual tools needed by investors—the concepts of risk and return and the basics of portfolio construction.