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Cases in Hospitality and Tourism Management

Cases in Hospitality and Tourism Management

  • Robert M. O' Halloran
  • Ken Jarvis
  • Amy M. Allen-Chabot
  • Author: Robert M. O' Halloran
    • ISBN:9788131721063
    • 10 Digit ISBN:813172106X
    • Price:Rs. 830.00
    • Pages:128
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


    Students making an introduction to the hospitality and tourism field will benefit from the experienced educators and ex-industry employers who created the cases compiled in this unique text. The virtual exposure found in its case study experiences will enhance student curriculum and careers

    Table of Content

    Cases in Food Service Management
    • Menu Extensions in a Fast Food Operation
    • The Waitress with a Nose Ring
    • Menu changes resulting from food delivery shortages
    • The Case of the Excessively Busy Line Co.
    • The Redesign of a School Cafeteria
    • The Employee Whose Personal Habits Defy Sanitation Guidelines
    • Marketing Ingenuity & Product Development
    • Vending Opportunities
    • The Buses are coming
    • Rebidding the Contract
    Cases In Lodging
    • Leadership Expectations
    • Labor Productivity - a Hotel Case Study
    • Partnership Marketing
    • Hotel Recruitment in a Rural Environment
    • Franchise Services Evaluation
    • The Madison Hotel in Memphis
    Cases in Resort & Club Management
    • A Fresh Start at the Rainbow Golf Resort
    • Blue Thistle Country Club
    • Work Morale and Motivation
    Cases in Tourism
    • The Adirondacks: Human & Nature Tourism Partnership
    • Developing Jordanian Tourism Products and Services
    • Mount Evans Scenic Byway: Is It Being Loved to Death?
    • Border Tourism Synergies in the North Country
    Cases by Business Type
    • Food Service
    • Lodging
    • Resort & Club Management
    • Tourism

    Salient Features

    • 23 interesting cases-Offer class discussion opportunities based on real-life scenarios with possible outcomes.

    • A wide variety of cases-In the businesses of foodservice; lodging; resort and club management; and tourism.

    • The virtual exposure found in its case study experiences will enhance student curriculum and careers.