Support My School



The Pearson Foundation is the philanthropic arm of Pearson plc, the world’s leading learning Company. One of the world's leading media and education companies. Pearson Foundation extends Pearson’s commitment to education by partnering with leading nonprofit, civic, and business organizations to provide financial, organizational, and publishing assistance across the globe.

We aim to make a difference by promoting literacy, learning, and great teaching. We do this by collaborating with leading businesses, not-for-profits, and education experts to share good practice; foster innovation; and find workable solutions to the educational disadvantages facing millions of young people and adults across the globe.

The Pearson Foundation is excited about partnering the ‘Support My School’ campaign a movement for Healthy, Active and Happy schools.

Pearson Foundation recently joined the campaign as the ‘Learning Partner’ as part of the mission to improve learning in these schools. This area of intervention was not covered in the first phase and it was imperative to work on it since the objective of schools is to impart learning.

The Pearson Foundation shall undertake the following two activities in each of the 100 schools:

  • Set up libraries : The foundation shall ensure that each school has at least a library or a reading room which is well stocked with a variety of titles for students to read and learn

  • Undertake teacher training : The foundation through local NGOs shall also reach out to teachers in these schools to train them towards better delivery of education

As ‘Learning Partner’, Pearson Foundation will bring wealth of global experience in domain of education and training. In the schools covered under the Support My School (SMS) campaign, Pearson Foundation will establish libraries with a wide range of books, to help children supplement their education by reading on a variety of subjects towards enhancing their knowledge.

Support My School Campaign


Support My School campaign is a humble beginning towards letting children in rural and semi- urban Indian gain access to education in a healthy and active learning environment

The Support My School campaign was launched early this year in January (2011) by NDTV and Coca-Cola to spread awareness on the state of schools in rural and semi-urban areas.

The initiative aimed to improve the lives of school going children by providing the following five components in 100 government aided schools:

  • Improved Access to Water

  • Water Conservation by providing Rain Water Harvesting Structures

  • Hygiene and Sanitation by providing toilet facilities for girls and boys

  • Environment by providing Plantation and landscaping e. Healthy Active Living by providing Sports facilities

  • Healthy Active Living by providing Sports facilities

The other campaign partners include Charities Aid Foundation (CAF), UN-HABITAT and Sulabh International. Sachin Tendulkar is the campaign ambassador and shall be a part of the telethon planned for August.


We request you to pledge your support in helping this campaign turn into a movement.


How can I donate:
Please log onto www.ndtv.com/supportmyschool