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The Art and Science of Business communication: Skills, Concepts, Cases, and Applications

The Art and Science of Business communication: Skills, Concepts, Cases, and Applications

Author(s):
  • P. D. Chaturvedi
  • Author: P. D. Chaturvedi
    • ISBN:9789361599668
    • 10 Digit ISBN:9361599666
    • Price:Rs. 655.00
    • Pages:528
    • Imprint:Pearson Education
    • Binding:Paperback
    • Status:Available


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    The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5e, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design. The focus on technology and upcoming areas is a crucial feature of this edition. Sections on topics such as the use of e-mails, video conferencing, cellular phones, phone conferencing, PowerPoint presentations, and social media (Facebook, X, LinkedIn, etc.) have been updated and enriched to empower employees in contemporary organizations.

    Salient Features