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Strategic Management and Business Policy, 15/e


Strategic Management and Business Policy, 15/e
Author(s)  Thomas L. Wheelen, Charles E Bamford, Alan N Hoffman, Purva Kansal and J. David Hunger
ISBN  9789352861897
Imprint  Pearson Education
Copyright  2019
Pages  440
Binding  Paperback
List Price  Rs. 785.00
  
 
 

Concepts in Strategic Management and Business Policy, 15e, has continued to develop around three key themes—globalization, innovation, and sustainability— which was introduced in the previous edition. In the current order of things around the world, these three strategic issues comprise the cornerstone all organizations must build upon to push their businesses forward.
In addition to this, the authors have taken a class-tested approach to strategy with new focus on environmental sustainability. This book contains a Strategic Management Model that runs through the first 12 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional framework for case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implementation programs.
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  • About the Authors
  • Contents
  • Features
  • Downloadable Resources

"1) Thomas L. Wheelen


Formerly with University of


Virginia, Trinity College, Dublin,


Ireland



2) Alan N. Hoffman


Bentley University



3) J. David Hunger


Formerly with Iowa State University,


St. John's University



4) Charles E. Bamford


University of Notre Dame



5) Purva Kansal


Panjab Univeristy, Chandigarh


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"Part ONE Introduction to Strategic Management and Business Policy


Chapter 1 Basic Concepts of Strategic Management


Chapter 2 Corporate Governance


Chapter 3 Social Responsibility and Ethics in Strategic Management



Part TWO Scanning the Environment


Chapter 4 Environmental Scanning and Industry Analysis


Chapter 5 Organizational Analysis and Competitive Advantage



Part THREE Strategy Formulation


Chapter 6 Strategy Formulation: Business Strategy


Chapter 7 Strategy Formulation: Corporate Strategy


Chapter 8 Strategy Formulation: Functional Strategy and Strategic Choice



Part FOUR Strategy Implementation and Control


Chapter 9 Strategy Implementation: Global Strategy


Chapter 10 Strategy Implementation: Organizing and Structure


Chapter 11 Strategy Implementation: Staffing and Directing


Chapter 12 Evaluation and Control



Part FIVE Introduction to Case Analysis


Chapter 13 Suggestions for Case Analysis



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"• A new Chapter (9) on Global Strategy to address the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.


• New and updated vignettes on sustainability (which is widely defined as business sustainability), globalization (which we view as an expectation of business), and innovation (which is the single most important element in achieving competitive advantage) appear in every chapter of the text.


• Every example, chapter opening, and story along with chapter-end discussion questions have been updated.


This includes chapter opening vignettes examining companies such as: Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar, and United Airlines among many others.


• Some Indian cases and examples on companies like Amazon India, Satyam, Tata Group (including TCS and Tata Nano), Kingfisher, ITC, Amara Raja Group, Vodafone, Kingfisher, and Asian Paints have been added to bring the discussion a bit closer to home.


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