Sujit Kumar Ghosh is an assistant professor in the Department of Commerce, Umeschandra College, affiliated with the University of Calcutta. He has fifteen years of experience in teaching at the undergraduate and postgraduate levels, and has published several research publications in reputed and peer-reviewed journals. He has authored textbook on Principles of Marketing and E-Commerce for University of Calcutta. His areas of interest include demerger, corporate governance and e-commerce.
Isita Lahiri is an associate professor at the Department of Business Administration, University of Kalyani. Lahiri has thirteen years of experience in teaching and has published several research papers in both national and international journals. He has authored textbook on Principles of Marketing and E-Commerce for University of Calcutta. Her areas of interest include brand management, consumer behaviour and rural marketing.
Arup Baksi is an Assistant Professor in Department of Commerce with Umeschandra College, affiliated with the University of Calcutta.