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Management Information System, 16/e


Management Information System, 16/e
Author(s)  Kenneth C. Laudon and Jane P. Laudon
ISBN  9789389552447
Imprint  Pearson Education
Copyright  2020
Pages  712
Binding  Paperback
List Price  Rs. 845.00
  
 
 

Management Information Systems, 16e is a book that delves into how business firms across the globe use information technologies and systems to accomplish business objectives. In a world, where a continuous stream of information technology innovations are transforming the traditional business world, information systems are serving as a tool for business managers to achieve corporate advantage. Regardless of whether the students are in the field of accounting, finance, management, operations management or marketing, the information provided in this book will be valuable throughout their respective careers.

  • About the Authors
  • Contents
  • Features
  • Downloadable Resources

Kenneth C. Laudon New York University



Jane P. Laudon Azimuth Information Systems

 

PART ONE Organizations, Management, and the Networked Enterprise



Chapter 1 Information Systems in Global Business Today



Chapter 2 Global E-business and Collaboration



Chapter 3 Information Systems, Organizations, and Strategy



Chapter 4 Ethical and Social Issues in Information Systems



PART TWO Information Technology Infrastructure



Chapter 5 IT Infrastructure and Emerging Technologies



Chapter 6 Foundations of Business Intelligence: Databases and Information Management



Chapter 7 Telecommunications, the Internet, and Wireless Technology



Chapter 8 Securing Information Systems



PART THREE Key System Applications for the Digital Age



Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications



Chapter 10 E-commerce: Digital Markets, Digital Goods



Chapter 11 Managing Knowledge and Artificial Intelligence



Chapter 12 Enhancing Decision Making



PART FOUR Building and Managing Systems



Chapter 13 Building Information Systems



Chapter 14 Managing Projects



Chapter 15 Managing Global Systems
 

This edition features new and updated opening, closing and interactive case studies. The text, figures, tables and cases have been updated with elaborate research.



Updated coverage of Artificial Intelligence (AI) with a focus on “deep learning”, natural language systems, computer vision systems and robotics.



Expanded coverage of social business and e-commerce content describing how social tools, mobile technology and location-based services are changing the landscape of marketing and advertising.



Some of the new case studies added to this edition are—Collaboration for Improved Services at eClerx, NTT Datacenter, RFID Enabled Weighbridge Automation, Managing the Supply Chain to Deliver at McDonald's and Zomato Scripting Success with E-commerce etc.
 
 


 
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