Book Details

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Essential Economics for Business, 5/e


Essential Economics for Business, 5/e
Author(s)  John Sloman and Elizabeth Jones
ISBN  9789353067014
Imprint  Pearson Education
Copyright  2019
Pages  384
Binding  Paperback
List Price  Rs. 600.00
  
 
 

Using up-to-date case studies the 5th edition examines everything from the impact of the financial crisis and the effects of the Brexit vote in the UK, to popular distrust of globalisation and the operation of specific businesses to illustrate how economic theory relates to real business issues."

  • Contents
  • Downloadable Resources

 "1.   Business and the economic environment


2. The working of competitive markets


3. Demand and the consumer


4. Supply decisions in a perfectly competitive market


5. Pricing and output decisions in imperfectly competitive markets


6. Business growth and strategy


7. Multinational corporations and business strategy in a global economy


8. Labour and employment


9. Government, the firm and the market


10.  The economy and business activity


11.   National macroeconomic policy


12.   The global trading environment


13.   The global financial environment


"

 
Instructor Resources
 


 
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