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Retail Management, 5/e


Retail Management, 5/e
Author(s)  Simy Joy ,Payal Anand ,Priya Nair Rajeev
ISBN  9789386873279
Imprint  Pearson Education
Copyright  2018
Pages  448
Binding  Paperback
List Price  Rs. 630.00
  
 
 

Although retailing in its various formats has been in existence in our country from time immemorial, much
of it was confined to family or mom-and-pop stores. Now, various established business corporations are
busy setting up shop and retailing goods and services in every nook and corner of India. They have a
passion to be closer to consumers. At this time when the country's retailing business is going through
its phase of consolidation and modernization, there is a compelling need for those involved in retailing —
and those who intend to be involved — to comprehend this phenomenon systematically so that they can
practice it perfectly. Retail Management, 5e is an effort in this direction.
 

  • About the Author
  • Contents
  • Features
  • Downloadable Resources

Gibson G. Vedamani, a doctorate in Retail Management from Symbiosis International University, is a retail industry veteran and a retail management teacher and thought leader. He has been teaching


Retail Management in various reputed B-Schools. He currently serves on the National Advisory Council of Retailers Association of India (RAI) and on the Board of Gem & Jewellery Skill Council of India (GJSCI) as the National Skill Development Corporation's Nominee Director.





 

 

SECTION 1


Chapter 1 Introduction to Retailing


Chapter 2 Trends in Retailing


Chapter 3 Retail Economics


Chapter 4 Retail Strategies


Chapter 5 International Retailing


Chapter 6 Retail Formats


Chapter 7 Rural Retailing in India


Chapter 8 Mall Management


SECTION 2


Chapter 9 Merchandise Planning


Chapter 10 Buying in Retail


Chapter 11 Category Management


Chapter 12 Pricing Strategies


Chapter 13 Private Labels


Chapter 14 Supply Chain Management in Retailing


SECTION 3


Chapter 15 Store Planning, Store Design and Store Layout


Chapter 16 Retail Location Management


Chapter 17 Retail Store Operations


Chapter 18 Retail Legislations and Taxation


Chapter 19 Human Resource Management (HRM) in Retailing


Chapter 20 Customer Service Management


Chapter 21 Role of Personal Selling in Retailing


SECTION 4


Chapter 22 Consumer Behaviour


Chapter 23 Retail Marketing and Advertising


Chapter 24 Visual Merchandising and Displays


Chapter 25 Franchising in Retailing


Chapter 26 Retail Research


SECTION 5


Chapter 27 Retail Management Information Systems


Chapter 28 Omnichannel Retailing


Chapter 29 Online Retailing (E-Commerce)


 

 

· Captures retailing that has changed with the times. It highlights the modern principles of Indian and International Retail Management.


· Provides retail experiential learning. Contextual case studies and retailing insights have been included to render a better understanding of each functional area of Retail Management.


· Blends theory with practice. This book elucidates the key operational areas of Retail Management in a practical and application oriented perspective.


· Deals with every detail of retail (Retail is Detail). In this book, all the retail specialty areas of Retail Management such as Merchandising, Buying, Category Management, Retail Pricing & Visual Merchandising have been discussed in detail.


· Expounds modern online retail convergence. This book addresses the growth of various online and omni-channel retail models that serve the emerging modern consumer needs

 
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