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Entrepreneurship: Creating and Leading an Entrepreneurial Organization, 1/e


Entrepreneurship: Creating and Leading an Entrepreneurial Organization, 1/e
Author(s)  Simy Joy ,Payal Anand ,Priya Nair Rajeev
ISBN  9788131765784
Imprint  Pearson Education
Copyright  2012
Pages  780
Binding  Paperback
List Price  Rs. 780.00
  
 
 

A new venture or business always stands on the precarious ground of unpredictable challenges wherein it is constantly subjected to pressures from competition and the ever changing dynamics of the market. In this scenario, a venture can only be successful, if it is guided by an entrepreneur who measures situations insightfully and calculates the risks before taking a plunge. This book is about creating, managing, and leading an entrepreneurial organization. The contents would help in inculcating an entrepreneurial mindset, developing entrepreneurial skills, and equipping the reader with the basic knowledge and skills for launching and managing the growth of a venture.

The teaching/learning of entrepreneurship require greater focus on experiential learning. Therefore, the book extensively emphasizes on experiential learning and a hands-on approach - 'learning by doing'. Book has cited a number of examples and given cases and exercises from Indian as also global contexts to make entrepreneurship learning an enjoyable experience.

  • About the Author
  • Contents
  • Features
  • The Course
  • Downloadable Resources

Prof. Arya Kumar is presently Chief Entrepreneurship Development & IPR Unit and Group Leader of Economics & Finance Group at BITS, Pilani. He is also coordinating the activities of Technology Business Incubator at BITS, Pilani.

 

About the Author

Preface

  1. Fundamentals of Entrepreneurship
  2. Entrepreneurship Development in Emerging Markets
  3. Entrepreneurial Leadership
  4. Creativity and Business Ideas
  5. Idea to opportunity
  6. Legal Aspects of Business
  7. Entrepreneurship and Intellectual Property Rights
  8. Business Plan
  9. Marketing Plan
  10. Operation and Production Plan
  11. Venture Team Building and Organizational Plan
  12. Insight from Financial Statements
  13. Financing Venture
  14. Launching a Venture
  15. Managing Growth
  16. Start-up to Going Public
  17. Revival, Exit and End to a Venture
 

• Extensive real-life cases to substantiate the concepts.

• Entrepreneurial check-lists to keep a tab on your progress.

• Profiles of successful business people and their mantras for success.

• Exercises and a series of questions to test your knowledge, analytical, thinking and application abilities.

• Edition provides powerful teaching and learning insights.

 

MBA

 
Instructor Resources
 


 
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