Arthur J. Keown is an Alumni Distinguished Professor and the R. B. Pamplin Professor of Finance at Virginia Polytechnic Institute and State University. He received his bachelor's degree from Ohio Wesleyan University, his MBA from the University of Michigan, and his doctorate from Indiana University.

"PART I: FINANCIAL PLANNING

1. The Financial Planning Process

2. Measuring Your Financial Health and Making a Plan

3. Understanding and Appreciating the Time Value of Money

4. Tax Planning and Strategies



PART II: MANAGING YOUR MONEY

5. Cash or Liquid Asset Management

6. Using Credit Cards: The Role of Open Credit

7. Student and Consumer Loans: The Role of Planned Borrowing

8. The Home and Automobile Decision



PART III: PROTECTING YOURSELF WITH INSURANCE

9. Life and Health Insurance

10. Property and Liability Insurance



PART IV: MANAGING YOUR INVESTMENTS

11. Investment Basics

12. Investing in Stocks

13. Investing in Bonds and Other Alternatives

14. Mutual Funds: An Easy Way to Diversify



PART V: LIFE CYCLE ISSUES

15. Retirement Planning

16. Estate Planning: Saving Your Heirs Money and Headaches

17. Financial Life Events—Fitting the Pieces Together



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"New - Money & Love Box in almost every chapter examines people's attitudes about money and love, and offers personal finance advice aimed at helping students to build better, stronger, and lasting relationships.

Updated - The “Behavioral Insights - Principle 9: Mind Games, Your Financial Personality, and Your Money” boxes featured at the end of each chapter, highlight how behavioral biases can sabotage financial well-being, and also demonstrate how an understanding of these biases can be used to avoid destructive financial behavior -- like excessive credit card use and student loan debt. Authors encourage students to make better financial decisions for their future.

Updated - Emphasis on the Use of the Internet and the importance of Apps for Smartphones, like Mvelopes, Quapital, Mint.com and Level Money apps, are introduced and highlighted when discussing budgeting and saving for student goals and record keeping.

Updated - Chapters 11 and 12 cover the changes in basic investments and asset allocation decisions. A discussion on how the Dow Jones Industrial Average has more than tripled since March 2009, is also highlighted.

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